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亚马逊开放AI购物技术，全行业零售商均可接入

<article><section data-type="rtext"><p>【环球网科技综合报道】5月28日据外媒CNBC报道，亚马逊正式开放自研AI购物技术商业授权，将自用的智能购物AI系统对外赋能全行业零售商。</p><p><i class="pic-con"></p><p>据官方介绍，亚马逊本次开放的技术源自其全新升级的Alexa for Shopping体系，包含完整的技术架构、底层代码与落地经验。零售商依托该方案，最快60天即可快速搭建专属AI购物助手，实现商品智能对比、自动下单、个性化推荐等功能，且完全适配自身品牌体系与商品库。该服务由AWS云承载，有效打消商家的数据安全顾虑。</p>
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            <p>目前轻奢品牌Kate Spade已率先落地，上线AI礼品导购功能，多家零售品牌正处于测试阶段。此次商业化落地延续了亚马逊的经典打法，如同当年推出AWS云服务、无人零售技术一样，将成熟的内部核心技术转化为对外增值服务，开辟全新营收曲线。</p><p>外媒报道称，当前AI购物赛道竞争白热化，谷歌、OpenAI纷纷推出购物智能工具，但普遍存在落地难题与体验短板。沃尔玛、eBay等零售企业***取自研与合作并行的模式布局AI零售。而亚马逊坚持技术自研闭环，不仅不依赖外部AI平台，还限制外部工具抓取自身数据，形成差异化竞争优势。（旺旺）</p></section><img src='/image/153807-0' alt='亚马逊开放AI购物技术，全行业零售商均可接入'></div>
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